Senior Digital Marketing Specialist

About the Role

Our client, a vibrant creative agency based in Plymouth , is seeking a results-driven Senior Digital Marketing Specialist to enhance their clients' online presence. You will develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, and content marketing, to drive engagement and achieve client objectives within the Arts & Entertainment sector and beyond. This role requires a strong analytical mindset, creativity, and the ability to manage multiple campaigns. Join a passionate team dedicated to delivering measurable success for clients in Devon .

Key Responsibilities

• Develop and implement innovative digital marketing strategies across various channels, including SEO, SEM, social media, email, and content marketing.
• Manage and optimize online advertising campaigns to maximize ROI and achieve key performance indicators (KPIs).
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Oversee social media content creation and community management to foster engagement and brand loyalty.
• Collaborate with creative teams to develop compelling marketing collateral and landing pages.
• Stay current with digital marketing trends, algorithm changes, and best practices to ensure cutting-edge strategies.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a track record of successful campaign management.
• In-depth knowledge of SEO, SEM (Google Ads, Bing Ads), social media marketing, and email marketing platforms.
• Proficiency in web analytics tools such as Google Analytics and experience with marketing automation tools.
• Strong analytical skills with the ability to interpret data and translate it into strategic recommendations.
• Excellent written and verbal communication skills, with a knack for creative content development.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to work with a diverse range of clients in the creative industries .
• Flexible working arrangements, including remote options.
• Comprehensive health and wellness benefits.
• Continuous learning opportunities and professional development support.