Senior Digital Marketing Specialist

About the Role

Our client is seeking a dedicated and results-driven Senior Digital Marketing Specialist to enhance their marketing team in Nottingham . This role is instrumental in executing and optimizing digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer engagement. You will work closely with the marketing manager to implement strategies, analyze campaign performance, and identify areas for improvement. This is a great opportunity for a proactive marketer to take on more responsibility, contribute to strategic planning, and make a measurable impact on business growth.

Key Responsibilities

• Execute and manage digital marketing campaigns across SEO, SEM, social media, email marketing, and content promotion.
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to optimize strategies.
• Assist in developing and managing social media content calendars and engaging with online communities.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage paid advertising campaigns (e.g., Google Ads, social media ads), ensuring efficient spend and strong ROI.
• Collaborate with the content team to ensure marketing materials are compelling and aligned with campaign objectives.

Requirements

• Minimum of 4 years of experience in digital marketing.
• Proven experience in managing and optimizing paid search (PPC) and social media advertising campaigns.
• Strong understanding of SEO principles and best practices.
• Proficiency with analytics tools such as Google Analytics and SEMrush.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to grow within a dynamic marketing department.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and company pension scheme.
• Continuous learning opportunities and professional development support.