Senior Digital Marketing Specialist

About the Role

Our client is seeking a highly skilled and results-oriented Senior Digital Marketing Specialist to join their dynamic team in Aberdeen . This pivotal role involves developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer engagement, and achieve key business objectives. You will be instrumental in shaping the online presence of the company, working collaboratively with sales, content, and design teams to deliver integrated campaigns across multiple channels. This is an exciting opportunity for a seasoned marketing professional to make a significant impact in a growing organization, contributing to innovative strategies in the vibrant Scottish market.

Key Responsibilities

• Develop, implement, and manage multi-channel digital marketing campaigns , including SEO, SEM, social media, email, and content marketing.
• Analyze campaign performance data, generate actionable insights, and optimize strategies to maximize ROI and achieve KPIs.
• Manage the company's social media presence, creating engaging content and fostering community interaction.
• Oversee the creation and distribution of compelling marketing content across various digital platforms.
• Collaborate with internal teams to ensure brand consistency and effective message delivery across all marketing efforts.
• Stay abreast of the latest digital marketing trends, tools, and best practices to drive continuous improvement.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO/SEM, Google Analytics, social media marketing platforms, and email marketing software.
• Excellent analytical skills with the ability to interpret complex data and translate it into strategic recommendations.
• Strong content creation and copywriting skills, with a keen eye for detail and brand voice.
• Experience with marketing automation tools and CRM systems is advantageous.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid working model offering flexibility between office and remote work.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and continuous learning.
• A collaborative and innovative work environment in the heart of Aberdeen .