Senior Digital Marketing Specialist

About the Role

Our client is seeking a highly experienced and strategic Senior Digital Marketing Specialist to join their fully remote team, supporting operations based in Newcastle upon Tyne . This role is critical in driving online growth through sophisticated digital marketing campaigns and data analysis. You will be responsible for conceptualizing, implementing, and optimizing a wide array of digital marketing initiatives, including advanced SEO strategies, performance marketing, and cross-channel campaign management. As a senior member of the team, you will also contribute to mentorship and strategy development, working with a dispersed team to achieve ambitious marketing goals. This position is ideal for a proactive professional who thrives in a remote setting and excels at driving measurable results.

Key Responsibilities

• Develop, execute, and manage cutting-edge digital marketing campaigns across multiple online channels.
• Lead SEO strategy formulation and implementation, focusing on keyword research, on-page optimization, and technical SEO.
• Manage and optimize paid search (PPC) and paid social media advertising campaigns to achieve target CPA and ROAS.
• Conduct in-depth data analysis using tools like Google Analytics to derive actionable insights and report on campaign performance.
• Collaborate remotely with content creators, designers, and other marketing specialists to ensure cohesive campaign execution.
• Stay abreast of the latest digital marketing trends, algorithm updates, and emerging technologies to maintain a competitive edge.

Requirements

• Minimum of 5 years of professional experience in digital marketing , with a proven track record of success in a senior capacity.
• Expertise in SEO, SEM, content marketing, email marketing, and social media advertising.
• Advanced proficiency with analytics platforms (e.g., Google Analytics, Adobe Analytics) and SEO tools (e.g., Ahrefs, Moz).
• Strong ability to analyze complex data sets and translate findings into clear, strategic recommendations.
• Excellent communication and collaboration skills, essential for a remote-first environment.

Benefits

• Competitive annual salary ranging up to 50000 , commensurate with experience.
• Fully remote working arrangement, providing ultimate flexibility.
• Comprehensive health and wellness benefits package.
• Generous professional development budget for continuous learning and skill enhancement.
• Opportunity to work with a dynamic, international team and shape digital marketing strategy.