Senior Digital Marketing Specialist

About the Role

Our client is seeking a highly skilled Senior Digital Marketing Specialist to join their entirely remote team, supporting operations based in Birmingham, West Midlands, UK . This role is crucial for driving online engagement and lead generation through strategic digital campaigns. You will work autonomously, leveraging your expertise to manage various digital marketing functions and contribute to the company's growth from the comfort of your own home. This is a fantastic opportunity for a self-motivated digital marketer who excels in a remote environment and is eager to make a significant impact.

Key Responsibilities

• Design, implement, and manage cutting-edge digital marketing campaigns across SEO, PPC, social media, and email marketing channels.
• Conduct thorough keyword research and implement SEO strategies to improve organic search rankings.
• Develop and manage targeted advertising campaigns on platforms like Google Ads and social media networks.
• Create compelling content and manage social media presence to foster community engagement and brand loyalty.
• Monitor website traffic and user behavior, providing data-driven insights and recommendations for optimization.
• Collaborate with the marketing team and other departments remotely to ensure campaign coherence and effectiveness.

Requirements

• Demonstrated experience as a Digital Marketing Specialist or similar role, with a focus on campaign execution and optimization.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs), Google Analytics, and advertising platforms (Google Ads, Facebook Ads).
• Experience in content creation and social media management.
• Strong analytical skills and the ability to interpret complex data sets into actionable insights.
• Excellent written and verbal communication skills, essential for a remote role.
• Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent practical experience.

Benefits

• Competitive salary package with remote work flexibility.
• Home office stipend to support your remote setup.
• Comprehensive health and wellness benefits.
• Generous allowance for professional development courses and certifications.
• A truly remote-first culture with regular virtual team-building activities.