Senior Digital Strategist

About the Role

Our client is seeking a visionary Senior Digital Strategist to drive their online presence and marketing efforts from their base in Plymouth . This role requires a strategic thinker with a deep understanding of the digital landscape to develop and implement innovative strategies that enhance brand visibility, customer engagement, and business growth. You will analyze market trends, identify opportunities, and translate insights into actionable plans across various digital channels. The ideal candidate is an analytical, forward-thinking professional with a proven ability to devise and execute successful digital strategies that deliver measurable results.

Key Responsibilities

• Develop comprehensive digital strategies aligned with business objectives, encompassing SEO, content marketing, social media, and paid advertising.
• Conduct in-depth market research and competitive analysis to identify emerging trends and opportunities.
• Define key performance indicators (KPIs) and establish robust reporting mechanisms to track progress and measure success.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive execution of digital initiatives.
• Optimize digital campaigns and user journeys to enhance customer acquisition, retention, and lifetime value.
• Provide strategic guidance and recommendations for continuous improvement of digital marketing efforts.

Requirements

• Extensive experience in digital strategy, digital marketing, or a related field.
• Proven ability to develop and execute successful, data-driven digital marketing strategies.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics).
• In-depth knowledge of SEO, SEM, content marketing, social media, and email marketing best practices.
• Excellent communication, presentation, and leadership skills.
• Master's degree in Marketing, Business Administration, or a related field, or equivalent experience.

Benefits

• Attractive annual salary and performance-based incentives.
• Hybrid work arrangement offering flexibility and work-life balance.
• Comprehensive medical, dental, and vision insurance.
• Opportunities for career advancement and professional development.
• A stimulating work environment in Plymouth with a focus on innovation.