Senior Director PR, EMEA

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

London (Battersea) with 2 days per week home working available

SharkNinja is the maker of class-leading Shark home and beauty products, and the innovative line of Ninja kitchen appliances. Our mission is to delight our customers with innovative products, and to positively impact lives in every home across the globe.

Following a period of significant growth for the Shark and Ninja brands across EMEA, and based on our exciting new office within Battersea Power Station, we are seeking a Senior Director of Public Relations to lead our EMEA media relations programme and to build on this momentum. You will be an inspiring team leader and a natural creative with a proven track record for developing and executing successful campaigns, increasing brand awareness, and delivering impactful communication across varied customer touch points.

Responsibilities

• Responsible for the strategic direction, development and execution of earned media across the EMEA region
• Develop, drive and coordinate the strategy and execution of SharkNinja’s corporate brand activity across the EMEA region
• Manage external agency partners across EMEA – including overseeing agency resources, ensuring they are briefed in a timely manner and campaigns deliver against business goals
• Manage and oversee the PR budget allocation across EMEA – ensuring effective use and impactful ROI
• Manage internal stakeholders and co-ordinate the wider teams in SharkNinja to create impactful 360 campaigns
• Provide strategic PR counsel to the wider SharkNinja business and senior leadership team
• Co-ordinate with our global teams to ensure synergy in activity
• Leverage existing media relationships and cultivate new contacts
• Manage media inquiries and high level interview requests
• Create content for press releases, byline articles and keynote presentations
• Manage crisis situations and comms to ensure best practice
• Monitor, analyze and communicate PR results – developing comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them

Requirements

• Extensive senior-level public relations experience, including team leadership, required
• Proven track record designing and executing successful public relations campaigns at a local, national and international level
• Experience working across EMEA markets
• Fluent in German, French or Spanish a plus but not essential
• Experience of managing agencies (or coming from agency side at a senior level)
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

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