Senior E-commerce & Social Media Strategist

About the Role

Our client is seeking a highly experienced and forward-thinking Senior E-commerce & Social Media Strategist to join their dynamic team, operating fully remotely. This critical role will be responsible for devising and implementing advanced strategies that drive significant growth in our client's online sales and brand presence across all digital touchpoints. You will analyze market trends, identify new opportunities, and translate complex data into executable plans that enhance customer acquisition, retention, and lifetime value. Working from any location within the UK, you will collaborate closely with a distributed team of marketing professionals, e-commerce specialists, and content creators to achieve ambitious business objectives. This is a prime opportunity for a seasoned strategist to shape the future of a leading online brand.

Key Responsibilities

• Develop and execute a long-term, holistic e-commerce and social media strategy aligned with overall business goals.
• Lead market research and competitive analysis to identify emerging trends, customer insights, and new growth avenues.
• Design and oversee advanced social media advertising campaigns across multiple platforms to maximize ROI and reach target audiences effectively.
• Optimize the entire e-commerce customer journey, from initial touchpoint to post-purchase engagement, ensuring a seamless and high-converting experience.
• Utilize sophisticated analytics and A/B testing methodologies to continuously refine strategies and improve key performance indicators.
• Provide strategic guidance and mentorship to junior members of the marketing and e-commerce teams.

Requirements

• Extensive experience (7+ years) in developing and executing successful e-commerce and social media strategies, preferably in a remote setting.
• Deep understanding of e-commerce platforms, CRM systems, and advanced digital marketing tools and analytics suites.
• Proven ability to manage large-scale digital advertising budgets and optimize campaigns for maximum profitability.
• Exceptional analytical and problem-solving skills, with a data-driven approach to decision-making.
• Strong leadership qualities and the ability to inspire and guide a remote team effectively.
• Excellent communication and presentation skills, capable of articulating complex strategies to stakeholders at all levels.

Benefits

• A competitive senior-level salary with performance-based bonuses.
• Enjoy the flexibility of a fully remote work environment, promoting work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for professional development and continuous learning.
• Company-provided home office setup stipend.
• Pension scheme with employer contributions.