Senior Global Marketing Leader

Job Description Summary

GE HealthCare is looking for a Senior Global Marketing Leader to join our team. This is a high-impact leadership role focused on Strategic and Upstream Marketing for our global portfolio. You will serve as a visionary architect for our market‑shaping initiatives, working in lockstep with Product Leaders to define the future of our offerings. From initial commercial assessment and business case development to the end‑to‑end execution of global product launches, you will ensure our innovations translate into meaningful outcomes for clinicians and patients worldwide.

The successful candidate will be a master of strategic storytelling, capable of building powerful economic narratives and unbranded awareness campaigns that challenge the status quo and prepare the market for next‑generation solutions.

Responsibilities

• Strategic & Upstream Marketing
• Commercial Assessment: Lead the commercial assessment and business case development for new opportunities, ensuring alignment with long‑term strategy.
• Value Proposition & TPP: Define and build robust Value Propositions and Target Product Profiles (TPP) that resonate across diverse global markets.
• Market Shaping: Own and execute market‑shaping activities to pave the way for innovation and clinical adoption.
• Go‑to‑Market (GTM) Strategy: Design comprehensive GTM strategies, including channel strategy and multi‑stakeholder messaging.
• Evidence & Economic Narrative
• Pre‑Launch Strategy: Develop and lead pre‑launch evidence generation strategies to support clinical and economic claims.
• Economic Narrative: Build compelling economic narratives that demonstrate value to healthcare systems, payers, and providers.
• Campaign & Digital Innovation
• Omnichannel Upstream Campaigns: Lead unbranded awareness, scientific evidence dissemination, and data‑driven personalization efforts.
• Digital Strategy: Drive global digital engagement and Direct‑to‑Consumer (DTC) strategies where applicable.
• Persona & Journey Mapping: Utilize deep insights for persona development and end‑to‑end customer journey mapping.
• Advocacy & Stakeholder Engagement
• KOL & Advisory Boards: Build and manage relationships with Key Opinion Leaders (KOLs) and lead Global Advisory Boards.
• External Advocacy: Engage with Patient Advocacy Groups and Customer Advocacy Groups to ensure the "voice of the patient" is central to our strategy.
• Executive Influence: Manage senior stakeholder engagement, providing strategic guidance on portfolio direction and market dynamics.

Qualifications

• Education: Bachelor's degree in Marketing, Business, or related field; Master's degree (MBA) or equivalent marketing knowledge is highly preferred.
• Experience: Progressive experience in global marketing, with emphasis on upstream/strategic marketing in healthcare, MedTech, or life sciences.
• Launch Excellence: Proven track record of managing end‑to‑end global product launches and executing high‑impact omnichannel campaigns.
• Analytical Rigor: Strong experience in commercial assessment, business case development, and leveraging data‑driven insights to inform strategy.
• Communication: Exceptional strategic storytelling and communication skills, with ability to translate complex data into a compelling narrative for senior leadership.
• Leadership: Demonstrated ability to influence in a matrixed environment and lead cross‑functional teams without direct authority.

Mandatory Mandate

THIS IS ROLE IS OPEN ANYWHERE IN EUROPE AND USA

Additional Information

Relocation Assistance Provided: No

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