Senior Manager, Brand Strategy and Communications, Global

OUR PURPOSE AND CULTURE

We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact.

As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.

THE TEAM

As part of the Global Brand Marketing & Communications team, you will help shape and protect the Rosewood brand strategy and brand expression worldwide. Working closely with the Vice President, Brand Marketing & Communications, Global, you will partner with colleagues across Brand Partnerships & Community, Experience Marketing, International Markets, Social Media, and the Global Creative Studio. You will also collaborate with key stakeholders across Corporate Communications, Internal Communications, CEO Communications, Impact Communications, and Business Unit leadership to ensure a cohesive and compelling brand narrative across the organization.

YOUR ROLE

As Senior Manager, Brand Strategy & Communications, Global, you will serve as the strategic communications partner to the Vice President, Brand Marketing & Communications, Global. You will help define and elevate the communications positioning of Rosewood Hotels & Resorts and the wider brand portfolio, ensuring a consistent and differentiated brand voice across campaigns, projects, business units, and stakeholder groups. Through ownership of the global messaging architecture, communications management, thought leadership platforms, media governance, and brand health reporting, you will play a critical role in strengthening Rosewood’s reputation and advancing its purpose-driven narrative worldwide.

HOW YOU’LL MAKE THE PLACE

• Drive communications positioning across Rosewood Hotels & Resorts, the wider brand portfolio, business units, and strategic initiatives, translating business priorities into impactful brand communications strategies.
• Develop and maintain the global brand messaging architecture, including core narratives, audience-specific messaging, proof points, and tone of voice.
• Establish and uphold global brand communications standards, providing strategic guidance and ensuring consistency across flagship communications moments.
• Lead Rosewood’s brand thought leadership platform and purpose narrative, collaborating with cross-functional communications partners to amplify the brand’s voice across luxury, culture, and lifestyle conversations.
• Oversee global press and communications strategy, including messaging frameworks, press materials, brand announcements, campaign communications, and awards submissions.
• Partner with Corporate Communications on brand reputation matters, supporting issues communications, narrative development, and proactive communications planning.
• Govern the global PR, media, and ambassador database while managing selected agency relationships to ensure alignment with the brand strategy and messaging architecture.
• Lead brand health reporting and insight generation, transforming data into actionable recommendations that strengthen brand equity, communications positioning, and future planning.

COULD THIS BE YOU?

• You bring deep expertise in brand, corporate, or strategic communications, ideally gained within a global, multi-market environment.
• You are skilled at turning complex or ambiguous challenges into clear strategies, compelling narratives, and actionable communications plans.
• You have experience developing brand messaging frameworks and managing communications across multiple stakeholder groups and markets.
• You are confident leading media relations initiatives, issues communications, agency partnerships, and communications governance programs.
• You understand how to leverage brand health insights, market intelligence, and performance data to inform strategic decision‑making.
• You thrive in matrixed organizations and build strong, collaborative relationships across diverse teams and stakeholder groups.
• You are an influential communicator who adapts your approach to different audiences while maintaining clarity, credibility, and impact.
• You combine strategic thinking with initiative, adaptability, and commercial awareness to deliver meaningful outcomes for both the brand and the business.

OUR BENEFITS

As part of our team, you’ll enjoy a thoughtfully designed benefits package that supports your wellbeing, professional growth, and life beyond work. This includes medical coverage, retirement benefits, paid time off, complimentary room nights, learning and development opportunities, global career opportunities, and industry‑leading paid parental leave supporting eligible associates across all paths to parenthood.

OUR COMMITMENT TO YOU

At Rosewood Hotel Group, your voice is heard - and valued. We’re a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture and geography of our destinations. We’re not only committed to building and nurturing genuine, long‑lasting relationships but to transforming them - and our Diversity, Equity and Inclusion (DEI) strategy helps put these principles into practice.

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