Senior Marketing & Communications Manager

Senior Marketing & CommunicationsManager

Location: London (40 QueenStreet, EC4R 1DD) with hybrid working (2 days office / 3 days remote)

Salary: £60,000 – £62,000 perannum plus generous annual leave and pension. Salary will be determined basedon skills, experience and alignment with the role, in line with our pay policy.

Contract: Full-time, permanent

About the Chartered Association ofBusiness Schools

The Chartered Association of Business Schools(Chartered ABS) is the voice of the UK’s business and management education sector.We represent and support business schools across the UK, championing theircontribution to economic growth, productivity, innovation and leadershipdevelopment.

Through our membership services, events,professional development programmes, research and policy engagement, we helpbusiness schools maintain world-class standards and create opportunities forcollaboration with business, government and higher education leaders.

We are now seeking an experienced and commerciallyminded Senior Marketing & Communications Manager to leadour marketing performance, strengthen engagement across our brands and drivegrowth through insight-led campaigns.

Role Summary

Reporting to the Director of Communications &External Relations, this is a key leadership role responsible for developingand delivering marketing strategies across the Chartered ABS, Small BusinessCharter and Certified Management & Business Educator (CMBE) brands.

You will lead multi-channel campaigns that driveevent registrations, revenue growth, member engagement and subscription growth.Combining strategic thinking with hands-on delivery, you will use data,audience insight and digital innovation to optimise performance across email,web, social media and CRM channels.

A key focus will be developing the marketingstrategy for the CMBE scheme, supporting growth through lead generation,conversion and retention. You will also lead and develop a small marketingteam, ensuring high-quality delivery, collaboration and continuous improvement.

Key Responsibilities:

• Lead integrated marketing campaigns forconferences, events, professional development programmes and membershipservices.
• Develop and optimise marketing strategies toincrease engagement, registrations and revenue.
• Own the marketing calendar and ensure effectiveplanning, segmentation and campaign delivery.
• Use CRM data, analytics and performance insightsto improve audience engagement and campaign effectiveness.
• Lead the growth strategy for the CMBE scheme, fromawareness through to conversion and retention.
• Create compelling marketing copy and content forsenior business school and stakeholder audiences.
• Oversee email campaigns, website content, socialmedia activity and digital communications.
• Maintain high editorial standards acrosscommunications channels.
• Manage marketing budgets, suppliers and externalagencies.
• Lead, support and develop a small, high-performingmarketing team.

About You

You will be an experienced marketing andcommunications professional with a strong track record in B2B marketing,campaign delivery and audience engagement.

You will bring:

• Experience delivering successful multi-channelmarketing campaigns with measurable results.
• Experience in event marketing and achievingregistration or revenue targets.
• Excellent copywriting and editorial skills, withthe ability to engage senior audiences.
• Strong analytical capability and experience usingCRM, digital platforms and marketing insights to improveperformance.
• Experience leading and developingteams.
• Strong organisational skills with the ability to manage multiple priorities and deadlines.
• Commercial awareness and a passion forunderstanding audiences and delivering value.

Experience in membership organisations, highereducation, professional bodies or similar B2B environments would beadvantageous.

Above all, you will be collaborative, creative anddata-driven, with the ability to turn insight into impactful marketing thatsupports our members and organisational goals.

What We Offer

We offer a collaborative and supportive workingenvironment guided by our values of Community Building, Agile Expertise,Authentic Accountability and Purposeful Impact.

Our benefits include:

• Hybrid working (minimum two days per week in ourcentral London office)
• Generous annual leave plus bankholidays
• Attractive employer non-contributorypension
• Life assurance and wellbeing support
• Season ticket loans, cycle-to-work scheme and eyecare support
• Flexible working arrangements

Closing date: 31 August2026.

The advert may be closed earlier than theadvertised date, if we receive a high volume of applications.

The Chartered Association of Business Schools is anequal opportunities employer committed to creating an inclusive workplace. Wewelcome applications from people of all backgrounds and abilities and willprovide reasonable adjustments throughout the recruitment process whererequired.

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