Senior Marketing Manager (Customer Advocacy)

• As part of the Audience Marketing team, we’re looking for a strategic and customer-obsessed Senior Marketing Manager, Customer Advocacy, to build and scale one of Darktrace’s most important growth engines
• This role is responsible for building customer proof which turns customer outcomes into the stories, references, reviews, speakers, and insights that strengthen Darktrace’s market leadership, accelerate Secure AI adoption, and help customers learn from one another
• You will own Darktrace’s global advocacy strategy, partnering across multiple core stakeholders, partners and customers to capture meaningful customer outcomes, and activate those voices across every stage of the customer journey
• This is a highly visible role with the opportunity to shape how Darktrace showcases customer success as we define the future of AI security
• Own the global strategy for customer stories, references, speakers, peer reviews, customer insights, and advocacy engagement
• Lead the evolution of our advocacy technology stack and develop AI-powered and agentic workflows that help employees discover customer insights, identify advocates, surface proof points, and fulfill advocacy requests more efficiently
• Develop programs that identify, recruit, nurture, and activate customer champions globally
• Build lasting relationships with customer champions and executive stakeholders, creating a community of advocates who are eager to share their experiences and support Darktrace’s growth
• Build a global pipeline of customer stories, proof points, testimonials, and success stories that align to our most important revenue priorities. Partner with Regional Marketing to scale this framework and workflow
• Partner with Demand-Generation, Corporate Affairs, Brand, Analyst Relations, and Sales teams to ensure customer proof supports key business priorities
• Help bring customer voices into campaigns, events, analyst engagements, media opportunities, and sales motions
• Own global peer review programs across Gartner Peer Insights and G2
• Support customer participation in analyst evaluations, executive engagements, speaking opportunities, and strategic reference activities
• Measure and report advocacy impact across program participation, content creation, reviews, and business influence

Benefits

• Active social and charity initiatives including our matched charitable giving scheme and employee recognition scheme
• 23 days paid holiday plus UK bank holidays, increasing to 25 days after two years’ service
• Additional birthday day off
• Salary Sacrifice pension scheme with 4% employer contribution and minimum 5% employee contribution
• Optional BUPA private medical insurance for you and your immediate family
• Life assurance with a benefit of 4x your annual basic salary
• Employee Assistance Programme offering both on-line and telephone support and resources to you and your family
• Cycle to work scheme

Ability to balance strategic thinking with hands‑on execution in a fast-moving environmentTravel up to 25%Proven experience building or scaling customer advocacy and customer storytelling programs, including developing customer stories, references, reviews, speakers, or executive advocacy initiativesStrong communication, stakeholder management, and program management skills8+ Years in B2B SaaS Marketing and 5+ years specializing in Customer Advocacy or Customer Marketing. Cyber security preferredStrong cross-functional leadership skills and experience working across Marketing, Sales, and Customer Success organizationsPassion and ideas of how to implement AI‑first ways of working, with experience leveraging AI tools and agentic workflows to drive productivity, uncover insights, streamline operations, and scale customer engagement programsExperience with advocacy platforms, CRM systems, and marketing technologies such as Champion, Salesforce, Gainsight, HubSpot, or similar platformsStrong relationship management across internal and external network

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