Senior Marketing Manager

About the Role

Our client is seeking an experienced and dynamic Senior Marketing Manager to lead their marketing initiatives in Aberdeen . This pivotal role involves developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will manage a small team, foster cross-departmental collaboration, and report on key marketing metrics to senior leadership. This is an exciting opportunity to make a significant impact within a forward-thinking organization, contributing to its overall success and market position through innovative marketing campaigns and data-driven insights.

Key Responsibilities

• Develop and implement integrated marketing strategies across digital and traditional channels to meet business objectives.
• Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
• Oversee the creation of compelling marketing collateral, including website content, social media posts, email campaigns, and advertising materials.
• Conduct market research and competitor analysis to identify new opportunities and optimize existing campaigns.
• Analyze marketing performance metrics, generate regular reports, and provide actionable recommendations for improvement.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5-7 years of progressive experience in marketing management, with a proven track record of success.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, content marketing, and email marketing.
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, communication, and project management skills.
• Demonstrated ability to analyze data and translate insights into effective marketing strategies.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid working model offering flexibility between office and remote work.
• Comprehensive private healthcare coverage.
• Generous holiday allowance and company pension scheme.
• Opportunities for professional development and career advancement within the company.