Senior Media Relations Manager

About the Role

Our client seeks an experienced and strategic Senior Media Relations Manager to lead their public relations efforts in Newcastle upon Tyne . This hybrid role offers a chance to blend strategic planning with hands-on execution, managing high-level media interactions and shaping public perception. You will be responsible for developing and implementing innovative PR strategies, cultivating relationships with key media figures, and ensuring consistent brand messaging across all platforms. This is an exciting opportunity for a seasoned PR professional who excels in both strategic thinking and tactical implementation, contributing to a dynamic team that values impactful communication and professional growth within the vibrant media landscape of the North East.

Key Responsibilities

• Develop and execute integrated media relations strategies aligned with organizational goals.
• Cultivate and maintain strong, proactive relationships with national, regional, and trade media.
• Serve as a key spokesperson and media liaison, managing press inquiries and interviews effectively.
• Oversee the creation of compelling press materials, including releases, statements, and backgrounders.
• Monitor media coverage, analyze trends, and report on campaign effectiveness, providing actionable insights.
• Support crisis communication efforts, developing preparedness plans and rapid response strategies.

Requirements

• A minimum of 7 years of experience in media relations or public relations, with a strong track record of success.
• Exceptional written, verbal, and presentation skills, with a keen understanding of media dynamics.
• Demonstrated experience in building and nurturing relationships with journalists and editors.
• Proficiency in media analysis tools and a strategic approach to campaign evaluation.
• Experience in managing sensitive issues and crisis communications.
• Bachelor's degree in Public Relations, Communications, Journalism, or a related field; Master's degree a plus.

Benefits

• Competitive salary package commensurate with experience.
• Hybrid working model offering flexibility between office and home-based work.
• Comprehensive health and wellness benefits.
• Opportunities for career advancement and professional development.
• A collaborative and supportive work environment in Newcastle upon Tyne .