Senior Media Relations Specialist

About the Role

Our client is looking for a strategic and results-oriented Senior Media Relations Specialist to join their team in Birmingham . In this critical role, you will be instrumental in developing and executing targeted media outreach campaigns to secure positive press coverage and enhance the company's public profile. You will build and nurture relationships with journalists, bloggers, and media outlets relevant to our industry, crafting compelling narratives and ensuring consistent brand messaging. This position is ideal for a seasoned PR professional who is adept at navigating the media landscape and passionate about storytelling within the vibrant Birmingham business community.

Key Responsibilities

• Identify and pursue media opportunities to promote company news, achievements, and expertise.
• Develop and maintain an updated database of media contacts and key influencers.
• Write and distribute high-quality press releases, advisories, and background materials.
• Pitch stories effectively to journalists, securing placements in relevant publications and broadcasts.
• Monitor media mentions and report on the impact of PR activities.
• Collaborate with internal stakeholders to ensure alignment on messaging and communication efforts.

Requirements

• Minimum of 4 years of experience in media relations or public relations.
• Demonstrated success in securing media coverage in national and regional outlets.
• Excellent written and verbal communication skills, with strong storytelling abilities.
• Proficiency in using media monitoring and PR software tools.
• A solid understanding of media outreach tactics and the UK press environment.
• Bachelor's degree in Communications, Journalism, Public Relations, or a related field.

Benefits

• Attractive salary package commensurate with experience.
• Opportunity to work within a dynamic and supportive team environment in Birmingham .
• Comprehensive health insurance plan.
• Pension scheme with employer contributions.
• Paid training and development programs to enhance skills.
• Access to company-sponsored social events and networking opportunities.