Senior Media Strategist - Remote

About the Role

Our client is actively seeking a highly skilled and strategic Senior Media Strategist to join their fully remote team, based remotely but serving clients across the UK, with operational hubs including Newcastle upon Tyne . This crucial role involves devising and overseeing cutting-edge media strategies that drive significant brand impact and audience engagement for a diverse portfolio of clients. You will be instrumental in identifying emerging trends, leveraging data analytics, and crafting innovative approaches to media outreach in the digital and traditional spheres. This is an ideal opportunity for a seasoned professional who excels in a remote-first environment, thrives on data-driven decision-making, and is passionate about pushing the boundaries of media planning and execution.

Key Responsibilities

• Develop and execute comprehensive, data-driven media strategies across all relevant channels (digital, social, print, broadcast).
• Analyze campaign performance metrics, identify insights, and optimize strategies for maximum ROI and audience reach.
• Conduct in-depth market research to identify target audiences, competitive landscapes, and emerging media opportunities.
• Collaborate with creative, account management, and analytics teams to ensure integrated campaign execution.
• Present strategic recommendations and campaign results to clients and internal stakeholders with clarity and confidence.
• Stay abreast of the latest media trends, technologies, and best practices, advising clients accordingly.

Requirements

• Master's degree in Marketing, Communications, Statistics, or a related analytical field.
• 7+ years of progressive experience in media planning and strategy, preferably within an agency setting.
• Proven track record of developing and managing successful, large-scale media campaigns with demonstrable results.
• Strong analytical skills with expertise in media analysis tools and platforms (e.g., Google Analytics, comScore, Kantar).
• Excellent presentation and communication skills, with the ability to articulate complex strategies effectively in a remote setting.

Benefits

• Highly competitive salary reflecting senior expertise.
• Fully remote working arrangement, offering unparalleled flexibility.
• Generous annual leave allowance and flexible working hours.
• Comprehensive private medical insurance and wellness programs.
• Access to continuous professional development and training resources.