Senior Media Strategist

About the Role

Our client is looking for a highly strategic and analytical Senior Media Strategist to join their vibrant team in Newcastle upon Tyne . This role is crucial for developing and executing cutting-edge media plans that drive significant engagement and achieve client objectives. You will be responsible for identifying target audiences, selecting optimal media channels, and optimizing campaign performance to maximize ROI. This position requires a deep understanding of the media landscape, including digital, social, and traditional channels, and the ability to translate complex data into actionable insights. You will mentor junior team members and collaborate closely with creative and account management teams.

Key Responsibilities

• Develop innovative media strategies tailored to client goals and target audiences.
• Plan, negotiate, and purchase media across digital, social, print, broadcast, and out-of-home channels.
• Conduct in-depth market research and competitive analysis to identify new opportunities.
• Analyze campaign performance data, providing insights and recommendations for optimization.
• Manage media budgets effectively, ensuring efficient allocation of resources.
• Stay abreast of emerging media trends, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 6 years of experience in media planning and buying, with a strong emphasis on strategic development.
• Proficiency in media research tools and platforms (e.g., Nielsen, Comscore, Google Analytics).
• Demonstrated experience in managing significant media budgets and delivering measurable results.
• Excellent analytical, problem-solving, and negotiation skills.
• Strong presentation skills and the ability to articulate complex strategies clearly.

Benefits

• Competitive annual salary and bonus structure.
• Private healthcare plan and life insurance.
• Generous pension scheme.
• Opportunities for continuous learning and professional certifications.
• Dynamic and collaborative work environment in Newcastle upon Tyne .