Senior Media Strategist

About the Role

Our client is seeking a highly strategic and innovative Senior Media Strategist to join their team in Plymouth . This role is pivotal in developing and implementing cutting-edge media strategies that drive brand awareness, engagement, and measurable results. You will lead the planning and execution of integrated media campaigns across traditional and digital channels, leveraging deep market insights. This is a fantastic opportunity for a seasoned media professional to shape campaign direction and make a significant impact in Devon.

Key Responsibilities

• Develop and oversee the execution of comprehensive media strategies across all relevant channels.
• Analyze market trends, consumer insights, and competitive landscapes to identify opportunities.
• Manage media budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with creative, digital, and PR teams to ensure cohesive campaign execution.
• Measure and report on campaign performance, providing insights and recommendations for optimization.
• Build and maintain strong relationships with media partners and vendors.

Requirements

• Extensive experience (7+ years) in media planning and strategy, preferably within an agency setting.
• Proven track record of developing successful, integrated media campaigns.
• Strong analytical skills with proficiency in media planning software and analytics tools.
• Excellent understanding of digital, social, traditional, and emerging media channels.
• Exceptional communication and presentation skills.
• Experience working with clients or brands in the Plymouth region is advantageous.

Benefits

• Excellent salary and performance-based incentives.
• Flexible hybrid working model to support work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for continuous learning and professional development.
• Lead media strategy for key campaigns from our Plymouth office.