Senior Media Strategist

About the Role

Our client is seeking a strategic and results-oriented Senior Media Strategist to drive their media presence from their Birmingham office. You will be responsible for developing and implementing innovative media strategies that align with business objectives, identify key target audiences, and maximize media impact. This role requires a deep understanding of the media landscape, both traditional and digital, and the ability to translate complex data into actionable plans. Join a dynamic team where your strategic insights will directly influence campaign success and brand perception.

Key Responsibilities

• Develop and oversee integrated media strategies across various channels, including digital, social, print, and broadcast.
• Conduct in-depth market research and competitor analysis to identify opportunities and challenges.
• Manage media budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with creative and content teams to ensure cohesive campaign messaging and execution.
• Analyze media campaign performance, provide insights, and recommend adjustments for continuous improvement.
• Build and maintain relationships with key media partners and advertising agencies.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• At least 6 years of experience in media planning and strategy, with a strong portfolio of successful campaigns.
• Expertise in digital marketing platforms, SEO, SEM, and social media advertising.
• Excellent analytical skills and the ability to interpret data to inform strategic decisions.
• Strong presentation and interpersonal skills, with the ability to influence stakeholders.
• Proven experience managing significant media budgets and achieving measurable results.

Benefits

• Competitive salary package with annual performance reviews.
• Opportunities for career advancement and professional development.
• Comprehensive private medical insurance and wellness programs.
• Company pension scheme and generous paid time off.
• A dynamic and collaborative work environment in the heart of Birmingham .