Senior Paid Media Manager / Performance Marketing Lead (Agency) – TikTok Ads

Senior Paid Media Manager / Performance Marketing Lead (Agency) – TikTok Ads

The Genius Group is a fast-growing performance marketing agency group . We’re hiring a Senior Paid Media Manager / Performance Marketing Lead (TikTok Ads) to own and scale TikTok paid social campaigns for agency clients across finance, claims, e-commerce, and SaaS , while building and leading a dedicated TikTok paid media team .

This role is ideal for an agency-side Paid Media Manager, Performance Marketing Manager, Paid Social Manager, or Media Buyer with deep TikTok Ads expertise and experience running high-volume lead generation and user acquisition campaigns .

Altrincham | 4 days in office + 1 day remote | Flexible working hours

Up to £55,000 + yearly bonus

Responsibilities

• Own and scale TikTok Ads / Paid Social campaigns for multiple agency clients
• Manage Clients with £1,000,000+ per month in TikTok media spend
• Deliver high-volume lead generation and user acquisition
• Optimise across CPA, ROAS, volume, lead quality, and LTV
• Analyse full-funnel and post-conversion performance data
• Define TikTok paid media and creative strategy at account and portfolio level
• Collaborate with creative, data, and performance teams
• Stay current on TikTok Ads trends, formats, and algorithm updates
• Build, lead, and mentor a specialist TikTok paid media team

Requirements

• 6+ years’ experience in Paid Media, Performance Marketing, Paid Social, or Growth Marketing
• Agency-side experience required
• Proven experience managing TikTok Ads at scale
• Background in high-volume lead generation or user acquisition
• Experience handling multiple client accounts and stakeholders
• Strong analytical, commercial, and optimisation skills
• Confident operating as senior agency Paid Media leader

Why This Role

• Senior agency-side TikTok leadership role
• Ownership of TikTok Ads strategy and execution
• Opportunity to build and lead a TikTok-specific paid media team
• Work across finance, claims, e-commerce, and SaaS clients
• Up to £55k + bonus with clear progression

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