Senior Performance Marketing Specialist

About the Role

Our client is seeking a results-oriented Senior Performance Marketing Specialist to join their vibrant marketing team in Nottingham . This role is focused on driving measurable results through paid digital advertising channels, including SEM, social media advertising, and display campaigns. You will be responsible for developing, executing, and optimizing campaigns to maximize ROI, acquire new customers, and achieve key business objectives. This is an exciting opportunity to leverage your expertise in data analysis and campaign management to make a significant impact on growth.

Key Responsibilities

• Develop and manage paid media campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Optimize campaigns for performance, focusing on key metrics like CPA, ROAS, CTR, and conversion rates.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign effectiveness.
• Analyze campaign data, generate regular performance reports, and provide actionable insights and recommendations.
• Collaborate with content and creative teams to ensure ad creatives and landing pages are aligned with campaign goals.
• Stay updated with the latest trends and best practices in performance marketing and digital advertising.

Requirements

• Minimum of 4 years of experience in performance marketing or paid media management.
• Proven track record of successfully managing and optimizing paid advertising campaigns with significant budgets.
• In-depth knowledge of SEM, social media advertising, programmatic advertising, and affiliate marketing.
• Proficiency with analytics tools like Google Analytics and advertising platforms.
• Strong analytical and problem-solving skills, with a keen eye for detail.
• Excellent communication and collaboration skills, with the ability to present findings clearly.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible remote working environment.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and professional development opportunities.
• A dynamic team environment that values data-driven results and innovation.