Senior PR Executive

About the Role

Our client is seeking a highly experienced Senior PR Executive to lead significant public relations initiatives from their Stoke-on-Trent office. This role requires a strategic thinker with a proven track record of managing complex PR campaigns, driving media coverage, and enhancing brand reputation. You will mentor junior team members, develop innovative communication strategies, and act as a key spokesperson when required. This is a leadership opportunity for a seasoned PR professional within the Staffordshire region.

Key Responsibilities

• Develop and execute high-level PR strategies that align with organizational goals.
• Lead media relations efforts, including pitching major stories and managing crisis communications.
• Oversee the creation of compelling press materials and campaign assets.
• Provide strategic guidance and mentorship to junior PR staff.
• Analyze PR campaign effectiveness and report on key performance indicators.
• Represent the organization at high-profile events and build relationships with senior media contacts in Stoke-on-Trent .

Requirements

• Extensive experience as a Senior PR Executive or similar senior PR role.
• Demonstrated success in managing impactful PR campaigns and achieving significant media coverage.
• Exceptional strategic thinking, leadership, and communication skills.
• Proficiency in media relations, crisis management, and stakeholder engagement.
• Experience in developing and delivering engaging presentations.
• A degree in Public Relations, Communications, or a related discipline.

Benefits

• An attractive salary and comprehensive benefits package.
• Opportunity to lead and shape PR strategy for a reputable organization.
• Professional development and training opportunities.
• Work within a dynamic team in Stoke-on-Trent , contributing to impactful projects.
• Potential for career progression within the company.