Senior PR Executive

About the Role

Our client is seeking a strategic and results-oriented Senior PR Executive to join their team in Coventry . In this vital role, you will be responsible for executing PR campaigns that elevate the company's profile and support its business goals. You will engage with media outlets, manage content creation, and contribute to the overall communication strategy. This position is ideal for a proactive individual who possesses a deep understanding of the media landscape and is eager to contribute to impactful PR initiatives within a dynamic sector. You will play a key role in shaping public perception and fostering positive brand engagement across various channels.

Key Responsibilities

• Execute public relations strategies and campaigns under the guidance of the PR Director.
• Draft compelling press releases, media advisories, and feature articles for diverse publications.
• Build and nurture relationships with journalists and media contacts relevant to the Coventry area and beyond.
• Monitor media coverage, track campaign effectiveness, and compile detailed performance reports.
• Assist in the planning and execution of corporate events and media launches.
• Manage the company's online presence, including website content and social media updates.

Requirements

• Proven experience in a PR or Communications role, with demonstrable success in media relations.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
• Strong understanding of UK media markets and effective pitching techniques.
• Ability to manage project timelines and deliver high-quality work consistently.
• Bachelor's degree in Communications, Journalism, Marketing, or a related discipline.
• Familiarity with PR software and social media analytics tools is advantageous.

Benefits

• Competitive annual salary commensurate with experience.
• Opportunity to work within a highly regarded organization in Coventry .
• Comprehensive benefits package including health and pension contributions.
• Access to ongoing professional development and training programs.
• A vibrant and collaborative office environment with a strong team spirit.