Senior PR Executive

About the Role

Our client is seeking an experienced and dynamic Senior PR Executive to enhance their public relations efforts in Norwich . This role involves taking a lead on developing and executing impactful PR strategies, managing media relationships, and crafting compelling narratives for the brand. You will play a key part in building brand awareness and reputation, working closely with marketing and other departments. This is an excellent opportunity for a seasoned PR professional to make a significant contribution within the Norfolk region.

Key Responsibilities

• Develop and implement effective PR strategies and campaigns.
• Build and maintain strong relationships with journalists, bloggers, and media influencers.
• Write and edit press releases, case studies, and other PR materials.
• Manage media monitoring and reporting, providing analysis of coverage.
• Support crisis communications efforts and provide timely responses.
• Coordinate PR activities for product launches and company events.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• 5+ years of experience in a PR or communications role, preferably within an agency or client-side environment.
• Proven success in media relations and campaign management.
• Excellent writing, editing, and presentation skills.
• Strong understanding of media outreach and digital PR techniques.
• Experience within the Norwich and East Anglia media landscape is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible hybrid working arrangement.
• Comprehensive health insurance and pension plan.
• Generous holiday allowance and professional development opportunities.
• Be part of a growing team shaping the brand's public image in Norwich .