Senior PR Manager

About the Role

Our client is seeking an experienced and dynamic Senior PR Manager to lead their communications efforts based in Leicester . This pivotal role involves developing and executing comprehensive public relations strategies to enhance brand visibility and reputation across various media channels. You will manage media relations, craft compelling narratives, and oversee crisis communications, working closely with marketing, sales, and executive teams. This position is ideal for a strategic thinker with a proven track record in PR, eager to make a significant impact within a forward-thinking organisation.

Key Responsibilities

• Develop and implement innovative public relations strategies aligned with business objectives.
• Cultivate and maintain strong relationships with key media contacts, journalists, and influencers.
• Write and disseminate press releases, media advisories, and other PR materials.
• Manage and respond to media inquiries and coordinate interview opportunities.
• Oversee social media engagement and content strategy to amplify brand messaging.
• Monitor media coverage and provide regular reports on PR campaign performance and sentiment analysis.

Requirements

• A minimum of 5 years of experience in public relations or a related field, with a focus on strategic communications.
• Proven success in developing and executing PR campaigns that have demonstrably increased brand awareness.
• Excellent written and verbal communication skills, with a talent for persuasive storytelling.
• Strong understanding of media landscape and digital communication channels.
• Demonstrated ability to manage multiple projects simultaneously under tight deadlines.

Benefits

• Competitive annual salary and performance-based bonuses.
• Opportunities for professional development and advanced training.
• Hybrid working model offering flexibility between office and remote work.
• Comprehensive private healthcare plan.
• Generous annual leave allowance and company pension scheme.