Senior PR Manager

About the Role

Our client is seeking a dynamic and experienced Senior PR Manager to lead their public relations efforts in Leicester . This pivotal role involves shaping and executing comprehensive PR strategies that enhance brand visibility, manage reputation, and drive positive media engagement across all platforms. You will be instrumental in crafting compelling narratives and fostering strong relationships with journalists, influencers, and key stakeholders, working within a vibrant marketing and communications team dedicated to elevating the company's public profile. This is an exceptional opportunity for a strategic thinker with a proven track record in public relations to make a significant impact in a growing organisation.

Key Responsibilities

• Develop and implement innovative public relations strategies aligned with business objectives.
• Manage media relations, proactively pitching stories and responding to media inquiries in a timely manner.
• Create and oversee the production of press releases, media kits, and other PR collateral.
• Monitor media coverage, analyse campaign effectiveness, and provide regular reports to senior management.
• Cultivate and maintain strong relationships with journalists, bloggers, and industry influencers.
• Oversee crisis communication planning and execution when necessary.

Requirements

• A minimum of 5 years of progressive experience in public relations or a related field.
• Proven ability to develop and execute successful PR campaigns and media strategies.
• Excellent written and verbal communication skills, with a talent for persuasive storytelling.
• Strong understanding of media landscape, social media, and digital PR tactics.
• Experience in crisis communications and reputation management.
• A relevant degree in Communications, Public Relations, Marketing, or a related discipline.

Benefits

• Competitive annual salary and performance-related bonuses.
• Opportunities for professional development and training.
• Hybrid working model offering flexibility between office and home.
• Comprehensive health and wellness benefits package.
• Generous annual leave allowance and company pension scheme.