Senior Product Marketing Manager - FMCG (Remote)

About the Role

Our client is seeking a strategic and innovative Senior Product Marketing Manager to join their fully remote team, focusing on the FMCG sector. You will be responsible for developing and executing comprehensive product marketing strategies that drive brand awareness, market penetration, and sales growth for a portfolio of consumer products. This role requires a deep understanding of consumer behavior, market trends, and competitive landscapes to effectively position our client's offerings. You will work collaboratively with cross-functional teams, including product development, sales, and digital marketing, to bring successful products to market and sustain their lifecycle.

Key Responsibilities

• Develop and execute go-to-market strategies for new and existing FMCG products, defining target audiences, value propositions, and messaging.
• Conduct market research and competitive analysis to identify opportunities and threats, informing product positioning and marketing campaigns.
• Create compelling marketing collateral, including product datasheets, presentations, website content, and sales enablement materials.
• Collaborate with the sales team to provide them with the tools and knowledge needed to effectively sell products.
• Manage product launch plans, ensuring cross-functional alignment and successful execution from concept to post-launch analysis.
• Monitor campaign performance, analyze results, and optimize marketing efforts to maximize ROI and achieve business objectives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing, with a significant focus on the FMCG industry .
• Proven track record of developing and launching successful marketing campaigns and product strategies.
• Strong understanding of market research methodologies and competitive analysis.
• Excellent written and verbal communication skills, with the ability to craft persuasive marketing copy.
• Experience working in a remote environment and collaborating effectively with distributed teams.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement with flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional development and continuous learning.