Senior Product Marketing Manager

About the Role

Our client is looking for a strategic and results-oriented Senior Product Marketing Manager to join their team in Liverpool . You will be responsible for developing and executing effective go-to-market strategies, crafting compelling product messaging, and driving product adoption. This role requires a deep understanding of the market, customer needs, and competitive landscape, working collaboratively with product, sales, and marketing teams to ensure the successful launch and growth of our client's products.

Key Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product launches and feature updates.
• Craft compelling product positioning, messaging, and value propositions tailored to target audiences.
• Create sales enablement materials, including presentations, datasheets, and competitive battlecards.
• Conduct market research, customer interviews, and competitive analysis to identify market opportunities and inform product strategy.
• Collaborate closely with product management to define product roadmaps and strategy based on market insights.
• Drive product adoption and revenue growth through effective marketing campaigns and sales support.

Requirements

• Proven experience in Product Marketing , preferably in a B2B or SaaS environment.
• Strong understanding of product lifecycle management and go-to-market strategies.
• Excellent written and verbal communication skills, with the ability to craft persuasive marketing messages.
• Experience conducting market research and competitive analysis.
• Ability to work cross-functionally with product, sales, and marketing teams.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Benefits

• Competitive salary and attractive bonus structure.
• Comprehensive benefits package including health, dental, and vision insurance.
• Opportunities for professional development and career advancement.
• A dynamic and collaborative work environment in Liverpool .
• Flexible hybrid working model to promote work-life balance.