Senior Public Relations Manager

About the Role

Our client is seeking an experienced and strategic Senior Public Relations Manager to lead their communications efforts in Aberdeen, Scotland . This pivotal role involves shaping and executing comprehensive PR strategies that enhance brand reputation and drive media engagement. You will be instrumental in managing all external communications, fostering strong relationships with journalists and influencers, and ensuring consistent brand messaging across all platforms. This is an exceptional opportunity to make a significant impact within a dynamic organization, contributing to its public image and market perception while collaborating with a dedicated marketing and communications team.

Key Responsibilities

• Develop and implement innovative public relations strategies to meet organizational objectives.
• Manage media relations, including press release writing, pitching stories, and securing positive media coverage in top-tier publications.
• Oversee the creation of compelling content, such as articles, blog posts, and social media updates, that align with brand voice and PR goals.
• Monitor media landscape and industry trends, providing timely insights and recommendations to senior leadership.
• Manage crisis communications effectively, protecting the brand's reputation during challenging situations.
• Build and maintain strong relationships with key media contacts, industry stakeholders, and influencers.

Requirements

• Minimum of 5 years of experience in public relations, corporate communications, or a related field.
• Proven track record of developing and executing successful PR campaigns, with demonstrable media placements.
• Excellent written and verbal communication skills, with a keen eye for detail and compelling storytelling.
• Strong understanding of media relations, social media, and digital marketing principles.
• Experience in crisis communication management is highly desirable.
• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and public holiday allowance.
• Opportunities for professional development and continuous learning in the PR field.