Senior SEO Specialist - E-commerce

About the Role

Our client is seeking a highly skilled Senior SEO Specialist with a focus on e-commerce to join their team in Reading . This role is critical for driving organic traffic and improving search engine rankings for their online product catalog. You will be responsible for developing and implementing advanced SEO strategies, conducting thorough keyword research, technical SEO audits, and content optimization to enhance visibility and conversion rates. This is an excellent opportunity to lead SEO efforts for a growing online business.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic search visibility and traffic for the e-commerce website.
• Conduct in-depth keyword research, competitor analysis, and gap identification to inform content and technical strategies.
• Perform technical SEO audits, identifying and resolving issues related to site speed, crawlability, indexation, and mobile-friendliness.
• Optimize on-page elements, including product pages, category pages, and blog content, for relevant search terms.
• Build and execute a robust link-building strategy to improve domain authority and search rankings.
• Monitor SEO performance using tools like Google Analytics and SEMrush, providing regular reports and actionable insights to the marketing team in Reading .

Requirements

• Minimum of 5 years of experience in Search Engine Optimization (SEO), with a significant focus on e-commerce SEO.
• Proven track record of successfully improving organic rankings and driving qualified traffic and conversions for e-commerce sites.
• Expertise in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong understanding of technical SEO, on-page optimization, and off-page strategies (link building).
• Excellent analytical skills and the ability to translate data into strategic recommendations.
• Experience with content management systems (CMS) and understanding of HTML/CSS is beneficial.

Benefits

• Competitive salary and annual bonus.
• Hybrid working model offering flexibility in Reading .
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and attending industry conferences.
• Collaborative work environment focused on data-driven results in the e-commerce space.