Senior SEO Specialist

About the Role

Our client is seeking an analytical and strategic Senior SEO Specialist to join their growing digital marketing team in Stoke-on-Trent . This role is pivotal in enhancing organic search visibility and driving qualified traffic to the company's websites. You will be responsible for developing and executing comprehensive SEO strategies, including on-page, off-page, and technical SEO initiatives. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, link building, and SEO analytics tools, working collaboratively with content and development teams to achieve top search engine rankings and measurable business outcomes.

Key Responsibilities

• Develop and implement advanced SEO strategies to improve organic search rankings and website traffic.
• Conduct in-depth keyword research, competitive analysis, and technical SEO audits.
• Oversee and execute link-building campaigns to enhance domain authority and website credibility.
• Monitor and analyze SEO performance using tools like Google Analytics, SEMrush, and Ahrefs, providing regular reports and insights.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets and website updates.

Requirements

• Minimum of 5 years of proven experience in Search Engine Optimization (SEO) , with a strong track record of improving organic search performance.
• Expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Solid understanding of technical SEO elements, including site architecture, crawlability, indexability, and schema markup.
• Proficiency in developing and executing effective content and link-building strategies.
• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid working model to provide a flexible work-life balance.
• Comprehensive health and dental insurance.
• Professional development budget for training and certifications.
• A supportive team environment focused on innovation and results in Stoke-on-Trent .