Senior SEO Specialist
- nottingham, nottinghamshire, NG1 1DQ, United Kingdom
- Full time
- Hybrid
- £60,000 - £60,000 Per Annum
Job Description
About the Role
Our client is looking for a data-driven and results-oriented Senior SEO Specialist to join their digital marketing team. This role is based in our Nottingham office, operating on a hybrid model to provide flexibility. You will be responsible for developing and implementing advanced SEO strategies to improve organic search visibility, drive qualified traffic, and increase conversions across our digital properties. This position requires a deep understanding of search engine algorithms, extensive experience with SEO tools, and the ability to analyze complex data to identify optimization opportunities. You will work closely with content, web development, and marketing teams to ensure SEO best practices are integrated throughout the digital ecosystem.
Key Responsibilities
- Develop and execute comprehensive SEO strategies, including on-page, off-page, and technical SEO initiatives.
- Conduct in-depth keyword research, competitive analysis, and site audits to identify opportunities for improvement.
- Optimize website content, meta tags, site architecture, and internal linking for search engines.
- Monitor and analyze website traffic, keyword rankings, and conversion rates using SEO tools and analytics platforms.
- Collaborate with content creators and web developers to implement SEO recommendations and ensure technical SEO best practices are followed.
- Stay current with search engine algorithm updates and industry trends, adapting strategies accordingly.
Requirements
- 3+ years of experience in SEO, with a proven track record of improving organic search performance for websites.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
- Strong understanding of technical SEO, including site speed optimization, schema markup, and mobile-friendliness.
- Experience with content strategy and keyword gap analysis.
- Excellent analytical skills and the ability to interpret data to drive actionable insights.
- Strong communication and collaboration skills, with the ability to explain complex SEO concepts to non-technical stakeholders.
Benefits
- Competitive salary and performance-based bonuses.
- Hybrid working model offering flexibility between remote and office-based work.
- Comprehensive health, dental, and vision insurance.
- Generous annual leave and company pension contribution.
- Opportunities for professional development and certifications.