Senior Social Media Strategist

About the Role

Our client is seeking a visionary and experienced Senior Social Media Strategist to lead their remote-first digital engagement initiatives. This critical role will involve developing and implementing overarching social media strategies that align with business objectives, drive significant brand growth, and foster deep audience engagement. You will be responsible for defining the brand's voice across all social channels, analysing complex data sets to uncover insights, and guiding a team of content creators and community managers to execute flawlessly. This is an exceptional opportunity for a strategic thinker with a proven track record in social media leadership to shape the future of our client's online presence from the comfort of their own home.

Key Responsibilities

• Develop and champion a long-term, data-driven social media strategy for the entire organisation.
• Define key performance indicators (KPIs) and establish robust reporting mechanisms to track success and identify optimisation opportunities.
• Oversee the creation and curation of high-impact content across all relevant social platforms, ensuring brand consistency and resonance.
• Lead and mentor a remote team of social media professionals, fostering a collaborative and high-performance culture.
• Conduct in-depth market research, competitive analysis, and audience segmentation to inform strategic decisions.
• Manage paid social media advertising budgets, campaign setup, and performance optimisation for maximum ROI.

Requirements

• Minimum of 7 years of experience in social media marketing, with at least 3 years in a strategic or leadership role.
• Demonstrated success in developing and executing large-scale social media strategies that achieve measurable business results.
• Expertise in social media analytics tools, listening platforms, and content management systems.
• Strong understanding of paid social advertising principles and budget management.
• Exceptional strategic thinking, communication, and presentation skills.
• Experience working in a remote or distributed team environment is essential.

Benefits

• Highly competitive salary and performance-based incentives.
• Comprehensive remote benefits package, including health, dental, and vision insurance.
• Generous allowance for home office setup and professional development.
• Flexible working hours to accommodate a remote lifestyle.
• Opportunity to lead and innovate within a fully remote, forward-thinking organisation.