Senior Sports Marketing Manager

About the Role

Our client is seeking a dynamic and experienced Senior Sports Marketing Manager to lead their innovative marketing initiatives within the vibrant Aberdeen sports sector. This pivotal role involves developing and executing comprehensive marketing strategies to enhance brand visibility, drive engagement, and achieve ambitious growth targets. You will be instrumental in shaping the brand's narrative, connecting with diverse sporting communities, and leveraging data-driven insights to optimize campaign performance. This is an exceptional opportunity to make a significant impact in a fast-paced, results-oriented environment, working with a passionate team dedicated to promoting sporting excellence and community involvement across Scotland.

Key Responsibilities

• Develop and implement cutting-edge marketing strategies and campaigns for various sports initiatives in Aberdeen .
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Oversee the creation of compelling marketing content across digital, social media, and traditional channels.
• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Build and maintain strong relationships with sports partners, media outlets, and key stakeholders.
• Measure and report on the performance of marketing campaigns, providing actionable insights and recommendations.

Requirements

• Proven track record of at least 5 years in a senior marketing role, preferably within the sports or leisure industry.
• Demonstrated success in developing and executing integrated marketing campaigns, with a strong focus on digital marketing.
• Excellent understanding of the sports landscape in the UK and ideally familiarity with the Aberdeenshire market.
• Strong analytical skills with the ability to interpret data and translate it into strategic marketing actions.
• Exceptional communication, presentation, and interpersonal skills.

Benefits

• Competitive annual salary and performance-related bonus structure.
• Comprehensive private medical, dental, and vision insurance plans.
• Generous pension scheme with employer contributions.
• Opportunities for professional development, including training and conferences.
• Employee discounts on sporting equipment and event tickets.