Senior Strategist

Creative Senior Strategist ideally with experience in Travel Retail & Consumer brand activation £70k

Central London Creative Agency | Travel Retail, Consumer & Lifestyle clients

We’re looking for a Strategist who thinks creatively first.

Someone who loves brands, understands people and gets excited by the challenge of turning a marketing brief into an idea that people actually want to engage with.

You might have worked agency-side, client-side — or both. What matters most is that you can think, challenge, connect the dots and come up with genuinely creative ways for brands to show up in the world.

Around 60% of your time will be dedicated to one of the world’s most famous Swiss chocolatiers , working directly with the client on brand activation, travel retail and consumer-facing ideas. They are well known within airports across the world, more high end. Hence the travel retail knowledge which would be helpful but not essential.

The rest of your time will see you working across a wonderfully varied mix of agency clients spanning consumer brands, retail, luxury, spirits and lifestyle.

What you’ll be doing

• Turning business and marketing challenges into smart, creative activation ideas
• Developing strategic and creative thinking that makes brands more relevant, distinctive and engaging
• Bringing together consumer insight, culture, brand and experience
• Thinking beyond traditional advertising, especially about how brands can come to life in retail, travel and real-world environments
• Working closely with creatives, clients and agency teams to shape ideas from brief to big thought
• Presenting and selling your thinking with confidence and enthusiasm

What we’re looking for

• You’re a creative thinker with strategic brains .
• You understand brand marketing and activation , but you’re not an implementation person — your superpower is the thinking.
• You’re curious, commercially aware and naturally interested in what makes people tick. You can move comfortably between a luxury brand, a global chocolate brand, a spirits client and a lifestyle product — and find the interesting idea in each.
• You might call yourself a Strategist, Creative Strategist, Brand Strategist, Planning Director or something else entirely.

If you can turn a brief into a brilliant thought, we want to hear from you.

Salary up to £70k, hybrid working 3 days in Central London design studio, which is located in a very tasteful mews building in W1.