Senior Web & SEO Manager

Job Advert

Job Title: Senior Web & SEO Manager

Location: Euston, London / Hybrid

Salary: £60,000

Hours: Monday to Friday, 09:00 – 17:00

We are seeking a Senior Web & SEO Manager to take full ownership of our digital presence and lead the strategy for how the business is discovered, experienced, and converted online.

This is a senior, high-impact role at the centre of our growth function. You will be responsible for how the website performs as a commercial channel, ensuring it operates as a key driver of organic acquisition rather than purely a marketing asset. In doing so, you will shape both the technical and content foundations required for sustainable organic growth.

You will define the direction of SEO and web performance, raise standards across the platform, and ensure the business remains ahead of changes in search, including the shift towards AI-driven discovery.

Key Responsibilities

• Own the end-to-end email marketing and automation strategy, including segmentation, campaign planning, delivery, and optimisation
• Design, build, and optimise automated lifecycle journeys including welcome, nurture, abandonment, re-engagement, and retention flows
• Develop and maintain segmentation and personalisation strategies using behavioural, transactional, and CRM data
• Own email deliverability, list health, and GDPR compliance, ensuring strong inbox placement and sender reputation
• Monitor, analyse, and report on email and automation performance, using insight to drive continuous improvement
• Design and deliver a structured testing programme across email content, timing, segmentation, and journey logic
• Translate testing outcomes into clear learnings and embed improvements into ongoing best practice
• Act as the lead specialist for email and automation, presenting insights and recommendations to senior stakeholders and managing key external partners

What We’re Looking For

Essential Experience

• Proven senior-level experience owning website strategy and SEO (technical and content) within a complex or large-scale website environment
• Demonstrable track record of delivering measurable organic growth through SEO and web initiatives
• Strong technical SEO expertise (crawl/indexation, schema, Core Web Vitals, redirects, site architecture)
• Strong content SEO expertise (keyword research, content strategy, on-page optimisation)
• Experience working with CMS platforms and managing developers or agencies
• Confident using GA4, Google Search Console, and leading SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
• Strong stakeholder management experience, including presenting to senior or executive audiences
• Experience in a local-search or high-consideration industry is advantageous

Desirable Experience

• Experience with CRM and website integration projects
• Familiarity with third-party data feeds or listings integrations
• Understanding of AI search, GEO, and emerging discovery channels
• Experience mentoring or managing junior SEO/web resource

Skills & Attributes

• Highly organised with excellent attention to detail and strong prioritisation skills
• Confident communicator who can challenge agencies and influence senior stakeholders
• Proactive and commercially minded, with a focus on lead generation and business impact
• Strong problem-solver who identifies and resolves issues before they escalates
• Comfortable working autonomously while aligning effectively with wider teams

About The Company

Campions is one of the fastest growing sales and lettings agency groups in the UK. It currently includes the Chestertons, Chase Buchanan, Retirement Homesearch and Campions Lettings & Management brands which collectively sell, rent and manage thousands of properties across the country every year.

Perks That Make a Difference:

Benefits: Employee assistance programme, competitive holiday allowance + public holidays, charity matching and payroll giving, contribution towards eye care tests, annual flu vaccination vouchers, birthday leave, health cash plan plus a range of other additional benefits that are linked to specific job grades.

We are an equal opportunities employer, we welcome applications from everyone who is excited by the opportunity to join us. At Campions, we are committed to creating a diverse and inclusive workplace. We will thoroughly consider all applications without attention to ethnicity, religion, sexual orientation, gender, identity, family or parental status, national origin, veteran status, neurodiversity status, or disability status.

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