SEO Business Director

SEO Business Director – Performics (Publicis Media)

We are hiring an SEO Business Director to lead the evolution of AI-driven search and shape how brands are discovered in an increasingly intelligent digital landscape. This is a high‑impact leadership role where strategy meets innovation—working with senior clients to redefine SEO through AI, data, and emerging platforms. You’ll play a central role in scaling capabilities, influencing commercial growth, and guiding teams toward forward-thinking solutions. If you’re passionate about where search is heading and want to build what comes next, this is your opportunity.

What you’ll be doing:

• Lead strategic client partnerships, acting as the senior point of contact for AI and LLM-focused SEO programmes
• Design and deliver AI-driven search audits, translating insights into clear, commercially valuable recommendations
• Develop and oversee KPI frameworks that measure visibility, performance, and brand presence in AI-powered environments
• Guide account and delivery teams, setting the strategic direction and ensuring consistent, high-quality execution
• Drive performance reviews and long-term roadmaps, grounded in data and emerging AI search behaviours
• Collaborate with SEO, data, and innovation teams to advance best practices and evolve the agency’s AI‑search approach
• Identify growth opportunities across accounts, supporting expansion through strategic consultancy and innovation

Skills we’re looking for:

• Proven experience in senior SEO or digital strategy roles, ideally within an agency environment
• Hands‑on experience with AI, LLM, or generative search audits and analysis
• Strong understanding of how large language models influence discovery, content visibility, and user experience
• Confidence working with data frameworks and defining KPIs in emerging, non-traditional search ecosystems
• Ability to explore, assess, and engage with new tools and technology providers to strengthen capability
• Clear and confident communicator, able to explain complex concepts to a range of stakeholders
• Collaborative mindset with a curiosity for innovation and a passion for shaping the future of search

At Starcom , we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs—for example, related to disability, neurodivergence, or a health condition—please let us know. We’ll work with you to ensure the process works for you.

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