SEO Marketing Specialist

About the Role

Our client is seeking a skilled SEO Marketing Specialist to enhance their online visibility and drive organic traffic through expert search engine optimization strategies. This role is based at our office in Norwich and is essential for improving website rankings, increasing organic reach, and contributing to overall digital marketing success. You will conduct in-depth keyword research, optimize website content and structure, and stay ahead of search engine algorithm changes to ensure maximum impact. Joining our team in Norwich means working in a collaborative environment dedicated to digital excellence.

Key Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
• Conduct comprehensive keyword research and analysis to identify target terms and optimize content.
• Perform on-page and off-page optimization, including technical SEO, content optimization, and link building.
• Monitor website performance using tools like Google Analytics and Search Console, reporting on key SEO metrics.
• Stay up-to-date with the latest search engine algorithms and SEO best practices, adapting strategies accordingly.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets.
• Analyze competitor SEO strategies and identify opportunities for competitive advantage.

Requirements

• Proven experience as an SEO Specialist or in a similar digital marketing role with a focus on SEO.
• Strong understanding of search engine algorithms, SEO principles, and best practices.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Experience with both technical SEO and content-focused SEO strategies.
• Excellent analytical and problem-solving skills, with the ability to interpret data and provide actionable recommendations.
• A degree in Marketing, Digital Media, or a related field is advantageous.

Benefits

• Competitive salary commensurate with SEO expertise.
• Opportunity to work in a dedicated office environment in Norwich .
• Comprehensive health and wellness benefits.
• Access to professional development courses and SEO training resources.
• A supportive team culture focused on innovation and growth.
• Company pension scheme and other employment benefits.