Social Media Analyst

About the Role

Our client is seeking a detail-oriented and analytical Social Media Analyst to track, measure, and report on the effectiveness of social media campaigns and overall platform performance. This role is crucial for providing actionable insights that guide our social media strategy and optimize our online engagement efforts. Working from our Oxford office, you will dive deep into social media data, identify trends, and present findings to the marketing team to enhance our digital footprint. This hybrid position offers a great opportunity for someone passionate about data and social media to make a tangible impact.

Key Responsibilities

• Monitor and analyze social media performance metrics across all relevant platforms (e.g., engagement rates, reach, follower growth, sentiment).
• Generate regular reports on social media campaign performance, providing insights and recommendations for improvement.
• Conduct social listening to identify brand mentions, industry trends, and competitor activity.
• Assist in the development and execution of A/B tests for social media content and ad creatives.
• Utilize social media analytics tools (e.g., Sprout Social, Hootsuite, native platform analytics) to gather and interpret data.
• Collaborate with the social media team to translate data insights into actionable strategies for content and campaign optimization.

Requirements

• Proven experience in a social media analytics or digital marketing analytics role.
• Strong proficiency with social media analytics tools and platforms.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Ability to interpret complex data and translate it into clear, concise reports and recommendations.
• Familiarity with SEO and SEM principles is a plus.
• Effective communication skills and ability to work collaboratively in a hybrid setting in Oxford .

Benefits

• Competitive salary and opportunities for advancement.
• Hybrid working model offering a flexible work-life balance.
• Comprehensive health and wellness benefits package.
• Access to professional development and training resources.
• A dynamic and collaborative work environment focused on data-driven results.