Social Media & Content Lead

About the Role

Our client is seeking an innovative and experienced Social Media & Content Lead to drive their digital presence forward from their offices in Newcastle upon Tyne . This role is crucial for shaping our client's brand voice and engagement strategy across all social media platforms. You will be responsible for developing compelling content, managing online communities, and implementing campaigns that resonate with target audiences and contribute to business growth within the e-commerce sector. This is an exciting opportunity to lead creative initiatives and directly impact customer interaction and brand perception.

Key Responsibilities

• Develop and execute a comprehensive social media strategy to enhance brand awareness and drive engagement.
• Create, schedule, and publish high-quality, engaging content across various social media channels, including Instagram , Facebook, Twitter, and TikTok.
• Manage and grow online communities, responding to comments and messages in a timely and professional manner.
• Collaborate with marketing and design teams to ensure content aligns with brand guidelines and campaign objectives.
• Monitor social media trends, competitor activities, and user-generated content to identify opportunities and potential risks.
• Analyze social media performance metrics and generate reports with insights for continuous improvement of strategies in Newcastle upon Tyne .

Requirements

• Minimum of 4 years of experience in social media management and content creation, preferably within an e-commerce environment.
• Demonstrated ability to develop creative and effective social media campaigns that drive engagement and conversions.
• Proficiency with social media management tools (e.g., Sprout Social, Hootsuite) and analytics platforms.
• Excellent written and verbal communication skills, with a keen eye for detail and brand voice.
• Experience with basic graphic design or video editing tools is a plus.
• Strong understanding of current social media trends and platform algorithms.

Benefits

• Competitive annual salary.
• Opportunity to lead social media strategy for a growing e-commerce brand.
• On-site working environment in the heart of Newcastle upon Tyne .
• Comprehensive benefits package including health insurance and pension contributions.
• Access to professional development resources and team-building events.