Social Media & Content Strategist

About the Role

Our client is seeking a creative and data-driven Social Media & Content Strategist to join their thriving e-commerce team in Coventry . This role is central to building and maintaining a strong online presence, engaging target audiences, and driving brand loyalty through compelling digital content and strategic social media engagement. You will be responsible for conceptualizing, creating, and distributing content that resonates with our audience and aligns with our brand voice, working closely with marketing and sales departments to amplify our online reach and impact.

Key Responsibilities

• Develop and execute a comprehensive social media content calendar aligned with marketing objectives and brand guidelines.
• Create high-quality, engaging content (text, image, video) for various social media platforms and blog posts.
• Monitor social media channels for industry trends, audience sentiment, and competitor activity, reporting insights to the team.
• Engage with our online community, responding to comments and messages in a timely and brand-appropriate manner.
• Analyze the performance of content and campaigns, using data to inform future strategy and optimize engagement.
• Collaborate with designers and videographers to produce visually appealing and effective digital assets.

Requirements

• Proven experience as a Content Creator or Social Media Strategist, preferably within the e-commerce sector.
• Excellent writing, editing, and communication skills, with a talent for storytelling.
• Demonstrated ability to create compelling visual content and a good eye for design aesthetics.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Understanding of SEO principles and how they apply to content creation for discoverability.
• A bachelor's degree in Marketing, Communications, Journalism, or a related discipline.

Benefits

• Competitive salary commensurate with experience and skills.
• Opportunity to shape the digital narrative of a growing e-commerce brand.
• A vibrant office culture in Coventry with opportunities for team collaboration.
• Comprehensive benefits package, including health and pension contributions.
• Professional development opportunities to enhance your digital marketing expertise.