Social Media & E-commerce Analyst

About the Role

Our client is seeking a highly analytical and data-driven Social Media & E-commerce Analyst to join their team in Edinburgh . This critical role will focus on dissecting the performance of social media campaigns and e-commerce activities, transforming raw data into actionable insights that drive strategic decision-making. You will be responsible for tracking KPIs, identifying trends, and providing recommendations to optimize engagement, conversion rates, and overall ROI. The ideal candidate possesses a strong quantitative background and a deep understanding of the digital marketing ecosystem, working closely with the marketing and e-commerce departments to enhance online performance.

Key Responsibilities

• Analyze social media performance data to identify trends, measure campaign effectiveness, and provide insights for optimization.
• Track and report on key e-commerce metrics, including conversion rates, customer acquisition cost, and lifetime value, across social channels.
• Develop and maintain dashboards and reports that visualize key performance indicators for social media and e-commerce.
• Conduct A/B testing on social media content, ad creatives, and landing pages to improve engagement and conversion rates.
• Provide data-backed recommendations for social media content strategy, advertising spend, and e-commerce website enhancements.
• Collaborate with the marketing and e-commerce teams to understand business objectives and translate them into analytical frameworks.

Requirements

• Proven experience as a Data Analyst, Marketing Analyst, or similar role, with a focus on social media and e-commerce.
• Strong proficiency in data analysis tools such as Google Analytics, Adobe Analytics, and social media analytics platforms.
• Experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable.
• Excellent quantitative and problem-solving skills, with meticulous attention to detail.
• Ability to interpret complex data and communicate findings clearly and concisely to non-technical stakeholders in Edinburgh .
• Understanding of digital marketing principles and the e-commerce customer journey.

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive health, dental, and vision insurance plans.
• Generous pension scheme and life assurance.
• Opportunities for professional development and advanced training in data analytics.
• A challenging and rewarding role within a dynamic company based in Edinburgh .