Social Media & E-commerce Analyst

About the Role

Our client is looking for a data-driven Social Media & E-commerce Analyst to join their team in Edinburgh . In this role, you will be responsible for analyzing performance data from various digital channels to provide actionable insights that drive marketing and e-commerce strategy. You will play a crucial part in understanding customer behavior, campaign effectiveness, and market trends to optimize online performance and maximize ROI. This is an excellent opportunity for an analytical mind passionate about the intersection of data, social media, and online sales.

Key Responsibilities

• Collect, analyze, and interpret data from social media platforms and e-commerce analytics tools.
• Develop comprehensive reports on campaign performance, website traffic, and sales trends.
• Identify key insights and provide data-backed recommendations for improving e-commerce sales and social media engagement.
• Monitor key performance indicators (KPIs) and alert stakeholders to significant changes or anomalies.
• Collaborate with marketing and e-commerce teams to ensure data accuracy and effective reporting.
• Conduct A/B testing and other experiments to optimize online strategies.

Requirements

• Proven experience in data analysis, particularly within digital marketing or e-commerce.
• Proficiency with analytics platforms such as Google Analytics, Facebook Insights, etc.
• Strong understanding of statistical analysis and data visualization techniques.
• Excellent Excel or Google Sheets skills for data manipulation and reporting.
• Ability to communicate complex findings clearly and concisely to non-technical audiences in Edinburgh .

Benefits

• Competitive salary and benefits package.
• Opportunity to work with cutting-edge analytics tools.
• Professional development and training in data science and digital marketing.
• Collaborative work environment in a vibrant Scottish capital city.
• Access to company products and services.