Social Media & E-commerce Marketing Specialist

About the Role

Our client is seeking a talented and results-oriented Social Media & E-commerce Marketing Specialist to join their innovative team in Reading . This role will be instrumental in developing and executing impactful social media campaigns that drive customer engagement and boost online sales for their e-commerce platform. You will create compelling content, manage online communities, and analyze campaign performance to ensure optimal results. This is an excellent opportunity to contribute to the growth of an exciting e-commerce brand within a collaborative office environment in Reading .

Key Responsibilities

• Develop and implement engaging social media content strategies across key platforms like Instagram, Facebook, and LinkedIn.
• Create high-quality visual and written content, including graphics, videos, and compelling copy, optimized for e-commerce.
• Manage and grow the company's social media community, responding to customer inquiries and feedback in a timely manner.
• Plan and execute paid social media advertising campaigns, monitoring performance and adjusting strategies for better ROI.
• Analyze social media and e-commerce data to track campaign effectiveness and provide actionable insights for improvement.
• Collaborate with the wider marketing team to align social media efforts with product launches, promotions, and overall brand strategy.

Requirements

• Proven experience in social media marketing, with a strong focus on e-commerce and digital marketing principles.
• Demonstrable success in creating engaging content and managing social media campaigns that drive traffic and sales.
• Proficiency with social media management tools and analytics platforms.
• Excellent copywriting and editing skills, with a keen eye for visual aesthetics.
• Strong understanding of SEO and digital marketing best practices.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Generous holiday entitlement and pension scheme.
• Opportunities for professional development and further training.
• A supportive and creative team environment based in Reading .