Social Media Manager - Charity

About the Role

Our client is seeking an innovative and strategic Social Media Manager to lead their online engagement efforts on a fully remote basis. This crucial role involves developing and executing a comprehensive social media strategy that amplifies their charitable mission, engages their audience, and drives supporter action. You will be responsible for creating compelling content, fostering community interaction, and utilising social platforms to raise awareness, recruit volunteers, and encourage donations. This is a unique opportunity for a creative digital storyteller to shape the online voice of a prominent charity from anywhere.

Key Responsibilities

• Develop, implement, and manage the charity's social media strategy across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Create engaging, high-quality, and on-brand content, including text, images, videos, and stories.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Respond to comments, messages, and queries in a timely and professional manner, fostering a positive community.
• Analyse social media performance metrics, reporting on key insights and recommending strategy adjustments.
• Collaborate with other departments to ensure a consistent brand message across all communications.
• Manage social media advertising campaigns to support fundraising and awareness goals.

Requirements

• Proven experience as a Social Media Manager or in a similar digital marketing role, preferably within the non-profit sector.
• Demonstrated success in developing and executing effective social media strategies and campaigns.
• Excellent written and verbal communication skills, with a talent for crafting engaging copy.
• Proficiency in social media management tools and analytics platforms.
• Strong understanding of current social media trends and best practices.
• Ability to work independently, manage time effectively, and thrive in a remote setting.

Benefits

• Competitive salary and benefits package.
• Fully remote working arrangement offering exceptional flexibility and autonomy.
• Opportunity to shape and grow the online presence of a respected charity.
• Access to online training and professional development resources.
• A collaborative and mission-driven virtual team environment.