Social Media Manager - E-commerce Focus

About the Role

Our client is seeking an experienced and strategic Social Media Manager with a strong focus on e-commerce to join their team in Reading . This role will be responsible for developing and implementing cutting-edge social media strategies to drive online sales, enhance brand engagement, and build a loyal customer base. You will lead content creation, campaign management, and performance analysis, working closely with the broader marketing and sales teams. This hybrid position offers the chance to shape our digital footprint and significantly impact our e-commerce success.

Key Responsibilities

• Develop and execute comprehensive social media strategies that align with e-commerce objectives and drive traffic and conversions.
• Create, curate, and manage compelling content (visual and written) for all social media channels.
• Plan, budget, and manage paid social media advertising campaigns to maximize ROI.
• Analyze social media performance metrics, identify key insights, and present actionable recommendations.
• Foster community engagement, manage customer interactions, and monitor brand sentiment.
• Stay current with social media trends, platform updates, and emerging technologies relevant to e-commerce.

Requirements

• Proven experience as a Social Media Manager , with a significant portion focused on e-commerce.
• Demonstrable success in developing and executing social media strategies that have directly increased online sales.
• Expertise in social media analytics, reporting tools, and paid social advertising platforms.
• Excellent content creation, copywriting, and communication skills.
• Strong understanding of the e-commerce customer journey and digital marketing principles.
• Ability to work collaboratively in a hybrid model from our Reading office.

Benefits

• Competitive salary and performance-based bonus structure.
• Hybrid working model providing a balance of remote flexibility and office collaboration.
• Opportunities for professional development and industry certifications.
• Contribution to a dynamic and fast-growing e-commerce business.
• A collaborative team environment with a focus on innovation.