Social Media Manager - E-commerce Focus

About the Role

Our client is seeking a creative and strategic Social Media Manager to lead their online presence for their growing e-commerce business in Coventry . You will be instrumental in developing captivating content, engaging with our online community, and driving traffic and sales through strategic social media initiatives. This role demands a passion for digital trends, a keen eye for brand aesthetics, and the ability to translate business objectives into compelling social campaigns. Join a vibrant team where your creativity will be valued, and you’ll have the opportunity to shape the online voice and success of our brand, contributing significantly to our market position.

Key Responsibilities

• Develop and execute a detailed social media strategy aligned with the overall e-commerce and marketing objectives.
• Create, curate, and schedule high-quality, engaging content (text, images, video) across all relevant social media platforms.
• Monitor social media channels for customer inquiries, comments, and feedback, responding promptly and professionally.
• Build and nurture an online community around the brand, fostering positive engagement and brand loyalty.
• Analyze social media performance metrics, track key performance indicators (KPIs), and generate regular reports on campaign effectiveness.
• Collaborate with the marketing and sales teams to ensure consistent brand messaging and promotional alignment across all digital touchpoints.

Requirements

• Demonstrable experience as a Social Media Manager or similar role, preferably within an e-commerce setting.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent written and verbal communication skills, with a talent for crafting engaging and brand-appropriate copy.
• Creative flair with an understanding of visual content creation and digital design principles.
• Experience in social media advertising and campaign management, including budget allocation and performance optimization.
• A solid understanding of current social media trends and best practices.

Benefits

• Competitive annual salary.
• Opportunity to work in a dynamic and fast-paced Coventry based office.
• Continuous learning opportunities and professional development support.
• Employee discount on a wide range of products.
• A collaborative and creative work environment where your ideas matter.