Social Media Manager - E-commerce

About the Role

Our client is seeking a creative and strategic Social Media Manager with a strong focus on e-commerce to join their marketing team in Nottingham . You will be responsible for developing and executing social media strategies that drive brand awareness, customer engagement, and ultimately, online sales. This role requires a deep understanding of various social platforms, content creation, community management, and the ability to translate social media activity into measurable business results.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy aligned with e-commerce goals and brand identity.
• Create engaging, high-quality content (visuals, video, copy) tailored for different social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest).
• Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization to drive website traffic and sales.
• Monitor social media trends, competitor activities, and customer conversations, responding promptly and professionally to foster community engagement.
• Analyze social media performance metrics, generate insightful reports, and use data to refine strategies and improve ROI.
• Collaborate with the e-commerce and marketing teams to ensure cohesive campaign messaging and promotions.

Requirements

• 3-5 years of experience in social media management, with a proven track record in e-commerce marketing.
• Strong understanding of social media platforms, advertising tools, and analytics.
• Excellent content creation skills, including copywriting and basic graphic design/video editing.
• Proven ability to develop and execute successful social media campaigns that drive engagement and sales.
• Experience with social media management tools (e.g., Sprout Social, Hootsuite).
• A creative mindset and a passion for staying current with digital marketing trends in Nottingham .

Benefits

• Competitive salary and performance-related incentives.
• Hybrid working model providing a balance of office and remote work.
• Opportunity to lead social media strategy for a growing e-commerce brand.
• Professional development opportunities and training.
• Employee discounts and other company perks.