Social Media Manager

About the Role

Our client is seeking an enthusiastic and strategic Social Media Manager to lead their digital engagement efforts from their Edinburgh office. This pivotal role involves developing and executing a dynamic social media strategy that enhances brand visibility, drives audience engagement, and supports marketing objectives. You will be responsible for creating compelling content, managing social media platforms, and fostering community interaction across various channels. The ideal candidate is a creative communicator with a deep understanding of social media trends, analytics, and best practices, dedicated to building a strong and interactive online presence for the brand.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing goals and brand voice.
• Create, curate, and schedule engaging content (text, image, video) across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, audience feedback, and competitor activity, responding promptly and appropriately.
• Build and nurture online communities, fostering conversations and encouraging user-generated content.
• Analyze social media performance metrics, reporting on key insights and making data-driven recommendations for optimization.
• Collaborate with marketing, PR, and design teams to ensure integrated campaign messaging and consistent branding.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for engagement.
• Excellent copywriting, editing, and communication skills with a creative flair.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Understanding of digital marketing principles and how social media fits into the broader marketing mix.
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

Benefits

• Competitive salary and potential for performance-based incentives.
• Hybrid working model offering flexibility.
• Comprehensive health, dental, and vision coverage.
• Generous holiday allowance and company pension scheme.
• Opportunities for professional development and attending industry events.