Social Media Manager

About the Role

Our client is looking for an innovative and data-driven Social Media Manager to lead their social presence from their Leeds office. This role is responsible for creating and implementing engaging social media strategies that amplify brand awareness, drive community engagement, and support marketing objectives. You will manage all social media channels, develop content calendars, and analyze performance metrics to optimize campaigns. This is a fantastic opportunity to shape the online voice of a growing company, working in a flexible hybrid model that balances office collaboration with remote autonomy.

Key Responsibilities

• Develop, implement, and manage the company's comprehensive social media strategy across all relevant platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Create engaging, original, and high-quality content, including text, images, and video, tailored for each platform.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase engagement and reach.
• Manage social media advertising campaigns, including budget allocation and performance tracking.
• Engage with the online community, respond to comments and messages promptly, and foster positive relationships.
• Analyze social media metrics and report on key performance indicators (KPIs) to stakeholders.

Requirements

• Minimum of 4 years of experience in social media management or digital marketing.
• Proven success in developing and executing impactful social media campaigns.
• Strong understanding of social media KPIs, analytics tools, and content management platforms.
• Excellent copywriting, editing, and visual storytelling skills.
• Experience with social media advertising platforms and budget management.
• Bachelor's degree in Marketing, Communications, or a related field preferred.

Benefits

• Competitive annual salary with performance incentives.
• Hybrid work arrangement with a balance of office and remote flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and social media training.
• A vibrant and collaborative team culture in a modern Leeds office.